Skip the dreaded blank page moment that starts every marketing project. Combine category research, cultural inspiration, brand touchpoints and consumer feedback into a clear and ownable Round 1 in just minutes.
Choose from pre-built project types that deliver on common marketing strategy tasks, from social and video ideas to competitive analysis.
Build a unique outline specific to your marketing needs.
Stay a step ahead with a full audit of competitive activity.
Launch your strategy into the stratosphere with a comprehensive ad campaign.
Develop your owned content strategy from storytelling pillars to article headlines.
Audit and analyze your current site to maximize your visibility.
Design your next video strategy based on real time social trends.
Craft your next earned campaign with strategic weight and magnetic headlines.
Create an email strategy that stands out from the other unreads.
Generate attention worthy partnerships and stunts with your audience in mind.
Ground your strategy with custom audience profiles.
Build a unique outline specific to your marketing needs.
Stay a step ahead with a full audit of competitive activity.
Launch your strategy into the stratosphere with a comprehensive ad campaign.
Develop your owned content strategy from storytelling pillars to article headlines.
Audit and analyze your current site to maximize your visibility.
Design your next video strategy based on real time social trends.
Craft your next earned campaign with strategic weight and magnetic headlines.
Create an email strategy that stands out from the other unreads.
Generate attention worthy partnerships and stunts with your audience in mind.
Ground your strategy with custom audience profiles.
Round 1 takes your selected project type and inputs and creates a comprehensive outline with everything you need to get your next campaign or project going. Yes, really. And it only takes a few minutes to do so.
Outlines include strategic and creative outputs, which can look like category and consumer insights, social media trends, conceptual ideas, potential partners and influencers, relevant earned media targets, and more.
You can chat with virtual personas that mirror your ideal audience, identifying what works and what doesn't so you can fine-tune instantly and revise your outline.
Round 1 translates your vision into visuals for teams to use as a jumping off point, accelerating their creative momentum and getting you to R1 ready that much faster.
Send projects directly to other team members for maximum collaboration or use Round 1 with apps like:
.svg)
.svg)
Pre-built project types are designed to cover most marketing needs, or create custom outlines for more niche needs.
Set up schedules to run repeated tasks and projects at set times and dates so you can hit the ground running.
All inputs, generated outlines, virtual audience feedback and visuals are secure in your account—never publicly accessible, never sold or distributed and never used to train future LLMs.
Virtual audiences are based on the demographics selected and the inputs provided. Virtual personas are then created using multiple profile data points, such as age, gender, profession, location, education, etc., allowing persona reactions and suggestions to more closely mirror those of your actual target audience.
Yes! You can react to your outline by providing additional input, initial thoughts, and by incorporating feedback from your virtual audience.
Yes! While there are pre-built project types to choose from, you can also customize your own project to generate an outline that’s specific to your unique marketing needs.
Currently, there's a waitlist to join _R1 beta. Once launched, _R1 will offer tiered subscription pricing based on features needed and will range from $20/mo to $120/mo.