_R1 eliminates the blank page dreaded by creators and the project churn experienced by clients. Combining category research, cultural trends, brand insights, and consumer feedback, it delivers a clear, ownable round 1 of marketing projects in minutes—not weeks.
Choose from pre-built project types that deliver on common marketing strategy tasks, from social and video ideas to competitive analysis. You can also create your own custom project for more specific asks.
Build a unique outline specific to your marketing needs.
Stay a step ahead with a full audit of competitive activity.
Launch your strategy into the stratosphere with a comprehensive ad campaign.
Develop your owned content strategy from storytelling pillars to article headlines.
Audit and analyze your current site to maximize your visibility.
Design your next video strategy based on real time social trends.
Craft your next earned campaign with strategic weight and magnetic headlines.
Create an email strategy that stands out from the other unreads.
Generate attention worthy partnerships and stunts with your audience in mind.
Ground your strategy with custom audience profiles.
Build a unique outline specific to your marketing needs.
Stay a step ahead with a full audit of competitive activity.
Launch your strategy into the stratosphere with a comprehensive ad campaign.
Develop your owned content strategy from storytelling pillars to article headlines.
Audit and analyze your current site to maximize your visibility.
Design your next video strategy based on real time social trends.
Craft your next earned campaign with strategic weight and magnetic headlines.
Create an email strategy that stands out from the other unreads.
Generate attention worthy partnerships and stunts with your audience in mind.
Ground your strategy with custom audience profiles.
Round 1 takes your selected project type and inputs and creates a comprehensive outline with everything you need to get your next campaign or project going. Yes, really. And it only takes a few minutes to do so.
Outlines include strategic and creative outputs, which can look like category and consumer insights, social media trends, conceptual ideas, potential partners and influencers, relevant earned media targets, and more.
You can chat with virtual personas that mirror your ideal audience, identifying what works and what doesn't so you can fine-tune instantly and revise your outline.
Round 1 translates your vision into visuals for teams to use as a jumping off point, accelerating their creative momentum and getting you to R1 ready that much faster.
Consumer sentiment can shift fast—and strategies built on yesterday's insights might fall flat today. Vibe Check lets you pressure-test your strategy, messaging, or creative against real-time consumer sentiment, so you're always relevant.
We get it—not every marketing projects fits into a pre-built template. It’s why _R1 lets you build custom workflows for your, or your client’s, specific needs. You still get the same inputs, deep research, strategy, audience insights, and ideation.
Send projects directly to other team members for maximum collaboration or use Round 1 with apps like:
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Include or exclude publishers and see the exact outlet for every datapoint across the dates you choose, complete with citation.
Set up schedules to run repeated tasks and projects at set times and dates so you can hit the ground running.
_R1 is built for marketing teams, agencies, founders, and business owners who need to move quickly from ideation to execution on marketing ideas. It’s particularly valuable to overcome the blank page moment, giving users and their teams an actionable _R1 to react to and build from—whether for strategic planning, creative campaigns, events and activations, or other marketing projects.
_R1 helps you and your marketing team get to the first round of a marketing strategy. It includes target audience insights, creative concepts, deep research, social and cultural trends, potential partnerships, influencer recommendations, and also gives you the ability to create visual references to share with your team and clients.
Follow the link in this email to set up your account. Once your account is set up, follow the instructions in _R1 to create your profile. You'll then be able to create your first project—we've set up common marketing project types to help get you started.
Your initial account setup and input takes around 5 minutes. Once you kick off a project, _R1 will create a draft of your marketing strategy in ~2-3 minutes. From there, it will allow you to fine tune or add additional input, do all of the research, analysis, and iteration via audience feedback, and produce an actionable _R1 outline for your review ~30 minutes.
Beta access provides full platform functionality for free for a one-month trial. Our ask is that you provide feedback, call out any functionality issues, and lend your insights to help us improve our platform.
In beta, you'll find a button on the bottom right of the screen that looks like a quotation mark. Clicking on that button will allow you to provide feedback and submit any bug reports. Submitting your feedback using this form will help us recreate any conditions that may have caused the bug or issue that you experienced.
No. We adhere to OpenAI’s enterprise data usage policy. All of your inputs, generated outlines, and project data remain private to your account and are never publicly accessible, sold or distributed, and never used to train future LLMs. All of the data that you generate using _R1 is also kept private and only viewable by you, your organization, and any outside contributors that you share your outlines or artifacts with.